Mobile First Index: What You Need to Know
Google has already begun the mobile first index journey. If this is something you haven’t heard of, realize that mobile version websites will be given preference as compared to their desktop counterparts by Google when it comes to ranking signals. This is an approach that was in no way shocking for the reason that the better part of users on Google has a preference for doing searches courtesy of their mobile devices in comparison to desktops. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Outlined below are pointers to help you know of changes that your website needs.
Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. Ensuring that your website is able to offer this is good in terms of mobile ranking and there are a number of things you can do to achieve this. Images ought to be optimized so as to become smaller in light of the fact that large images are known to slow down the loading. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Browser caching is something you can leverage on since they store resource files from website that can be used to make the experience quicker. Redirects will along the same lines slow down things for the reason that reloading of the webpage will take place every now and then.
Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. It would thus be good to ensure that you do away with pop-ups for your mobile site.
Source: roofing website