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Mobile First Index: What You Need to Know

Google’s mobile first index initiative has already commenced. If this is something you haven’t heard of, realize that mobile version websites will be given preference as compared to their desktop counterparts by Google when it comes to ranking signals. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. The truth is that you will be doing your roofing website a favor if you were to incorporate this new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Discussed in the article below are tips that will ensure that your website is prepared for the change.

It is no secret that a website that loads in the shortest time possible is the delight of every user. It would thus be prudent to ensure that your website is considerate of this because it is helpful in terms of mobile ranking and you will be glad to know there are a number of things you can do to make this a reality. Images ought to be optimized so as to become smaller in light of the fact that large images are known to slow down the loading. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Browser caching stores resource files of websites and this helps in achieving the same. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.

Considering that JavaScript and the likes were in the past known to cause drag in mobile device, blocking them was the best thing to do. Things have however changed with the advent of the smartphone that is now equipped to handle such. Some smartphones will even outshine computers thus eradicating the need to block elements such as JavaScript. Considering that processing and categorizing of images is something that Googlebots are able to do, it would actually be advantageous if the images were to be included.

Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. Pop-ups will chase users away due to frustration and your ranking will take a dip thanks to the high bouncing rate. It would thus be good to ensure that you do away with pop-ups for your mobile site.

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