Study Design: An experienced research team conducted a qualitative study with Blue Cross Blue Shield health plans interested in implementing value-based SP management.
Methods: Plans’ objectives, operational strategies, and factors influencing their ability to execute on these strategies were elicited in 3 focus groups.
Results: Four business objectives were identified, centering on spending levels, spending variability, access to new treatments, and evidence generation for new treatments. Supporting operational strategies included increased utilization management (UM), provider and patient engagement, expanded data analytics, and adjustments to staffing models. Factors that influence their ability to act on these strategies include regional and national scale, strength of provider network relationships, disease management capabilities, business and data silos, and potential legislative actions to limit UM.
Conclusions: Health plans’ preferences for different forms of SP management may not be aligned with policy objectives, particularly those that advance innovation. Policy makers should consider market and nonmarket factors that influence these preferences, including the need to mitigate spending variability and generate evidence to guide coverage decisions.
Am J Manag Care. 2021;27(5):195-200
- Policy makers and health plans share motivations to manage specialty drugs based on their value, but not all approaches are equally suited to achieving these goals.
- Health plans experience pressure to pursue long-term financing and outcomes-based contracting approaches due to spending variability, budget constraints, insufficient clinical evidence, competitive pressures, and data and human resource constraints.
- Advancing value-based management of specialty prescription drugs will require policy initiatives that incentivize value-based pricing and insurance design.
The United States has long struggled to craft health care policy that balances cost, quality, and access.1 When HHS, the primary arbiter of health care policy at the national level, issued its strategic plan for 2018-2022, its first objective was system reform, motivated by continued increases in health care spending.2 Prescription drugs are among the fastest growing drivers of such spending.3 The effect is greatest among branded specialty pharmacy (SP) drugs, which account for 46.5% of spending on pharmaceutical products, despite comprising only 1.9% of prescriptions dispensed.4
These characteristics make SP drugs attractive targets for more active management, and they are pertinent to 3 of the policy objectives promulgated by HHS: (1) Promote affordable health care while balancing spending on premiums, deductibles, and out-of-pocket costs; (2) expand safe, high-quality health care options and encourage innovation and competition; and (3) improve Americans’ access to health care and expand choices of care and service options.
Achieving these aims depends not only on government programs but also on health insurance businesses, which must execute on them while remaining competitive in their respective markets. Value-based management of health benefits is increasingly seen by both policy makers and health plans as the most promising approach to this area of reform, largely because it promises to reward outcomes instead of a drug’s price or sales volume.
Proposed approaches for achieving this aim thus depart from the traditional contracting model in which health plans receive rebates from pharmaceutical manufacturers in exchange for favorable formulary position, less stringent utilization management (UM) criteria, or volume targets (see Table 1). Most prominent among them are value-based pricing (VBP), value-based insurance design (VBID), long-term financing (LTF), and outcomes-based contracts (OBCs). However, the degrees to which they are suitable for furthering HHS’ aims vary.5,6
VBP approaches, which hold the greatest promise, estimate benchmark prices via transparent and replicable analyses of outcomes data. Depending on the expected budget impact and rarity of disease, the acceptable value-based price point may fall above or below this analytic benchmark.6 Drugs meeting this threshold are offered to patients without encumbrances such as high out-of-pocket (OOP) costs and aggressive UM.
VBID involves the latter part of VBP—reducing or eliminating patients’ OOP costs for treatments with outcomes or value superior to those of other therapeutic alternatives.
In LTF, expensive drugs are paid for in installments, whereas OBCs offer refunds should patients not experience expected outcomes. Both approaches lack analytic benchmarks or management based on value of outcomes.
Although policy makers and health plans may agree in principle on the aims of value-based management, their expectations for execution may be different. Unlike accountable care and pay-for-performance models, for which CMS demonstration programs collect data, operationalizing and assessing value-based SP management has been left largely to commercial health plans. These companies, each with market shares of 15% or less,7 administer benefits for a wide range of customers, including individuals, employers, Medicaid, and Medicare.8 This fragmentation limits systematic understanding of conditions favoring the adoption of one model over others, and it limits plans’ abilities to meet both policy and business objectives.
This study thus investigated plans’ business objectives and operational strategies for managing SP drugs, focusing on factors that influence the uptake of different approaches.
To explore the management of SP drugs relative to evidence of their value, the Drug Pricing Lab at Memorial Sloan Kettering Cancer Center (MSK) and the Blue Cross Blue Shield Association (BCBSA) conducted a qualitative study with Blue Cross Blue Shield (BCBS) health plans. Structured focus groups explored practical concerns driving decision-making around cost, quality, and value.
Focus Groups With Plan Pharmacy Executives
Pharmacy executives, including chief pharmacy officers, vice presidents, and directors of pharmacy of individual health plans, were invited to participate as representatives of BCBSA’s 36 member plans (1 representative per plan). A plan was considered included in the study if a representative participated in any of the focus groups. Participants were familiar with the study, as it was part of a broader BCBSA effort to develop and implement an in-house systematic comparative effectiveness model for SP. Compensation was not offered. MSK’s institutional review board exempted this study from review.
First, using discussion guides (see eAppendix A [eAppendices available at ajmc.com]) developed by the research team, a trained moderator (A.K.) conducted 3 focus groups, on the topics of cost, quality, and value of SP projects, respectively. Each 90-minute session started by introducing the topic and then elicited plans’ business objectives and operational strategies with respect to the topic. Each plan was represented by 1 individual, with the exception of 1 plan, for which a delegate stood in for 1 focus group. All groups were conducted via teleconference. Data were collected during the teleconferences by researchers in MSK and BCBSA offices where the calls were held.
Notes transcribed by 2 authors (J.O., J.K.) and 1 individual mentioned in the Acknowledgments (B.M.) were adjudicated (J.O.) and reviewed for accuracy (A.K., R.M.). A codebook was developed (J.O., B.M.) to ident
ify and analyze emergent themes. From these themes, commonalities were identified and categorized according to whether they were business objectives, operational strategies, or factors influencing plans’ abilities to implement these operational strategies (see eAppendix B). To ensure fidelity, 3 follow-up interviews were conducted with 4 plans, and preliminary findings were circulated among participants. Plans were selected for follow-up interviews based on size, regional dominance, and influence over their provider networks.
Focus groups were conducted between February 21, 2018, and March 8, 2018, and follow-up interviews were conducted between April 12, 2018, and June 13, 2018. Thematic abstraction was completed by July 2018, with preliminary findings sent to participants in July 2018 (see eAppendix C for CoreQ checklist).
Of the 36 invited plans, 22 participated in 1 or more of the 3 focus groups. Plans have multiple lines of business, which represent contracts with certain types of clients, including commercial entities, Medicare, Medicaid, and individual plans through Affordable Care Act state exchanges. Collectively, participating plans cover more than 34 million beneficiaries, with most (77%) under contracts with commercial entities (see Table 2).
Responses from focus group participants could be clustered by 53 themes (eAppendix B), from which 4 business objectives and 5 operational strategies were identified.
First, to meet customers’ preferences, participants sought to (1) make new treatments available to patients and employers. However, they also reported that high prices and expanding indications for SP drugs increase spending variability, putting pressure on budgets and premiums. Further, although customers seek access to new treatments, they are increasingly sensitive to their prices. Thus, plans also aim to (2) control rising drug costs for plans, patients, and employers and (3) reduce spending variability. Historically, plans have used evidence-based coverage determinations to strike a balance between ensuring that patients benefit from new treatments and controlling costs and variance. Increasing FDA approvals based on early-phase data and surrogate end points motivate plans to (4) compensate for reduced clinical evidence levels.9
Participants identified 5 operational strategies to support their objectives. The first was to (1) intensify UM, tightening control over new treatments with uncertain clinical value and high potential budget impact. To that end, plans must determine what steps are warranted under their specific circumstances to strengthen existing UM tools, such as prior authorization, step edits, and reauthorization requirements.
Plans also aim to (2) increase engagement with patients, providing more information about treatments and encouraging them to adhere to, switch, or discontinue treatments depending on expected outcomes. This means preparing patients for high OOP costs and potentially offering benefit designs that reward selecting higher-value treatments over lower-value options. Additionally, plans aim to (3) increase engagement with providers through risk-sharing contracts and education about SP management and costs.
To reduce uncertainty about outcomes of new treatments, participants also reported ambitions to (4) expand data and analytics capacities. They particularly seek to combine real-world data from beneficiaries—including electronic health records (EHRs), pharmacy and medical claims data, and patient surveys and monitoring—to assess treatment patterns, adherence, and outcomes and to identify patients at risk of requiring high-cost interventions.10
Finally, plans reported (5) adjusting staffing models. FDA approvals with low-level evidence limit their ability to craft utilization criteria, calculate and share risk with providers and manufacturers, and offer accurate treatment information to patients and clinicians. Further, pharmacy staff report being overwhelmed by the volume of assessments. Many plans thus aim to hire more pharmacists, statisticians, and data scientists. They also aim to restructure existing programs and bridge operational and data silos—for example, by expanding the scope of disease-specific management programs and tightening connections between contracting and pharmacy staff.
Factors Affecting Implementation of Operational Strategies
Participants identified several factors that affect the extent to which plans can enact these strategies. For example, opportunities to engage with providers vary substantially. Plans that own practices or are the dominant insurer in their region report some success in influencing treatment selection through clinician education and risk-sharing arrangements. In contrast, plans with lower regional patient share and more distant provider relationships struggle to exert influence. Notably, both large national and small regional plans reported this constraint.
Patient engagement strategies are similarly challenging. Historically, disease management programs have initiated contact and offered patients guidance. However, their disease-specific structure limits scaling them to broader populations, and their capacity to monitor adherence and outcomes is limited.
Business and data silos pose additional barriers. For example, opportunities to integrate pharmacy and medical claims are often limited, because plans either cannot access data from their pharmacy benefit manager (PBM) or lack organizational capacity for data integration and analytics. Addressing this issue may require restructuring PBM relationships or departing from them at the expense of rebate revenues. This also holds true for plans with members who are receiving pharmacy benefits through separate PBM-employer contracts.
UM intensification efforts also face barriers. For instance, manufacturers offer patients co-pay coupons to defray OOP expenses and programs for navigating prior authorization requirements. Participants also voiced concerns that state-level right-to-try legislation would result in patients receiving unproven investigational treatments, leaving them to contend with poorly understood treatment outcomes and adverse events (see eAppendix Table).
The business objectives and operational strategies described by health plans in our study suggest that value-based management of SP drugs is desirable but difficult to implement.
Alignment of Health Plan Business Objectives and Operational Strategies With HHS Policy Aims
Their business objectives suggest that health plans share several ambitions expressed in HHS policy aims, including balancing costs with access to new treatments. However, there is a disconnect between the HHS aim to foster innovation and plans’ objective of reducing spending variability, because many of the newest drugs on the market are intended for use by small patient populations but at high prices. Further, HHS aims do not include plans’ objective of compensating for reduced evidence levels. Although evidence of benefits and harms is at the heart of value-based management, it is unclear how HHS views its role relative to its aims. For health plans, however, the lack of available evidence is seen as a barrier to crafting informed coverage policy, and developing their own evidence is the closest solution at hand.
This discordance between policy aims and business objectives suggests that the SP management approaches preferred by individual health plans may be driven by considerations that are not appreciated or shared by federal policy makers.
Spending Levels and Variability
Spending variability associated with high-cost treatments for a small number of patients is a primary concern for all plans. LTF, which distributes spending over time, is the o
nly one of the SP approaches to address this directly. OBCs may also give plans the option to negotiate terms that address some elements of uncertainty. By contrast, VBID and VBP require that even expensive treatments be made accessible to patients if prices align with value. Higher utilization of more expensive options may raise costs overall,9 even as it could also encourage manufacturers to offer price concessions. On the other hand, plans could also view LTF and OBCs as driving cost increases due to price inflation, as they offer no mechanism to tie management directly to value. A plan’s choice in approach is likely to be informed by its ability to absorb short-term spending variability and capture long-term returns from value-based strategies.
Plans are similarly constrained in their ability to expand data analytics capabilities to generate evidence. Few are equipped to engage patients who are at risk of needing high-cost treatment and then to monitor for outcomes; those plans with existing disease management programs face the prospect of a major change management effort. They must also be able to access and analyze data identifying the patients they intend to engage. Even under optimal circumstances—access to EHR, medical, pharmacy, and laboratory claims across all covered lives, as well as the ability to link these data together—the technical challenges of identifying high-risk patients and monitoring outcomes are daunting, particularly for new treatments.
Health plans that can expect success with this strategy will likely be those with the size, regional dominance, and resources to integrate and monitor data across beneficiaries. This would lend itself well to generating evidence of value needed for VBID and VBP. Conversely, smaller plans with less scale and access to data may find VBID and VBP less feasible. Although OBCs offer no assurances, such plans may view them as a way to generate data to assess outcomes that would otherwise be out of reach. Absent other sources of evidence to inform coverage policy, data integration capabilities may also influence their preferred approaches.
The inability to decline coverage for certain classes of drugs, often due to federal or state laws, compels plans to mitigate the budget impact of high-priced specialty drugs by managing utilization. This is reflected in individual plans’ strategies for building up their prior authorization and step edit capabilities. This creates negotiating leverage under existing contracting models, but implications for different SP management approaches are less clear. Using UM to restrict access to high-value treatments that would otherwise be preferred under VBP and VBID would run counter to these efforts, but using it to give preference to these treatments over lower-value options supports their aim. Plans with limited opportunity to increase UM may find LTF and OBCs appealing if they promise some control over access and information. Overall, plans with the ability to increase UM are in a better position relative to their peers to engage in VBP and VBID, but they also have the negotiating leverage to successfully continue traditional contracting.
Provider and Patient Engagement
All SP approaches require communication with providers and patients about treatment selection. Although many plans seek to build engagement, opportunities vary by provider network relationships, regional dominance, and disease management program capabilities. Even plans that are able to build a regional SP management program may be unable to scale the same effort nationally. This obstacle is particularly relevant for VBID and VBP, which require open communication about which treatment options are high value and therefore preferred. Several OBC and LTF offerings aim to solve this problem through contracts and programs that avoid intensive physician and patient engagement, or step in to relieve plans of this role.8 Thus plans with weaker provider network relationships and fewer resources to engage patients could prefer OBCs or LTF.
Implications for HHS Policy Aims
Understanding the appeal of different SP management approaches to health plans is important for the realization of HHS policy aims. LTF, OBCs, VBID, and VBP vary in their ability to advance these aims and in their appeal to health plans. By rewarding evidence of value, VBID and VBP create clear signals to innovators developing new treatments. Because they require evidence of value in exchange for patient access, systematic use and enforcement of such policies should also spur manufacturers to provide more evidence about treatment outcomes.
Although neither HHS nor health plan cost-control objectives are advanced by LTF or OBCs, they may appeal to health plans. They are less likely than VBID or VBP to run afoul of the challenges that fetter efforts to improve provider and patient engagement or data analytics. They also appeal to plans’ desire to mitigate spending variability—a rising priority as increasingly expensive treatments enter the market. By comparison, managing access to SP drugs according to value could require plans to forgo rebate revenues from lower-value treatment options, putting them at a competitive disadvantage.
Because our study included only health plans associated with BCBS, our findings may not generalize to other health plans. However, the health plans in our research hold more than 35 million covered lives, representing 12% of the US market.11 Our effort was also limited in scope to traditional specialty drugs. Our findings therefore may not necessarily apply to other product categories. However, strategies to manage SP drugs according to value may generate broader lessons, as well as positive spillover effects for other areas of health care, such as better coordination between providers and payers or technological innovations that facilitate monitoring of patient outcomes regardless of treatment.
Policy makers seek to make new treatments available while balancing cost concerns. Although health plans share this aim, they also seek to mitigate spending variability and compensate for the low levels of evidence for new, high-cost SP drugs entering the market. The latter considerations drive preferences toward LTF and OBCs for many plans, which are inferior to VBP and VBID for meeting policy aims to advance innovation. Plans that can expect a positive impact on their business from VBP and VBID are generally those with stronger relationships with provider networks, greater ability to engage patients and manage utilization, and sufficiently large size to absorb short-term spending variations. However, these characteristics also give them the ability to maintain traditional contracting strategies, which have historically perpetuated the delinkage of SP drug prices from their value.
Policy makers who are seeking to advance value-based management of SP drugs should consider reforms that address both limiters and incentives in the market and nonmarket environments in which plans operate. For example, policies and demonstration programs that increase negotiating leverage and encourage management of drugs according to their value could offer a starting point for aligning incentives with VBP and VBID. Others, such as requiring that rebates be passed through at the point of sale, could reduce the appeal of more traditional contracting models while also benefiting patients. Finally, more stringent evidence requirements for FDA approvals and enforcement of postmarketing commitments for drugs with accelerated approval would provide more information for value-based management.
The authors thank Autumn D. Zuckerman, PharmD, at Vanderbilt University Medical Center for thoughtful reviews that greatly improved this paper; Peter B. Bach, MD, at Memorial Sloan Kettering Cancer Center for analytic suggestions;
and Beenish Manzoor, PhD, at Blue Cross Blue Shield Association for coding assistance.
Author Affiliations: Blue Cross and Blue Shield Association (JK, RM), Chicago, IL; Center for Health Policy and Outcomes, Memorial Sloan Kettering Cancer Center (SC, JO, JC, AK), New York, NY.
Source of Funding: Arnold Ventures (formerly Laura and John Arnold Foundation) grant.
Author Disclosures: Ms Kaltenboeck is a member of the New York Department of Financial Services Drug Accountability Board and has received speaking fees from SVB Leerink. The remaining authors report no relationship or financial interest with any entity that would pose a conflict of interest with the subject matter of this article.
Authorship Information: Concept and design (JK, RM, AK); acquisition of data (JK, JO, AK); analysis and interpretation of data (JK, SC, JO, AK); drafting of the manuscript (JK, SC, JC, RM, AK); critical revision of the manuscript for important intellectual content (JK, SC, RM, AK); statistical analysis (AK); provision of patients or study materials (AK); obtaining funding (AK); administrative, technical, or logistic support (JK, JO, JC, AK); and supervision (JK, JC, RM, AK).
Address Correspondence to: Anna Kaltenboeck, MA, Center for Health Policy and Outcomes, Memorial Sloan Kettering Cancer Center, 485 Lexington Ave, 2nd Floor, New York, NY 10017. Email: [email protected].
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