If you are familiar with the importance of a Wayfinding system, you must know the importance of a good outdoor sign, too. For anyone running a business, this sign represents your brand. This is exactly why it deserves your attention. As you go out to buy one, these are some tips to keep in mind:
- Determine your budget
For any small business, an outdoor sign could be a sizable investment. The cost varies depending on the material, size, and the illumination chosen. However, that doesn’t mean you buy a cheaper sign. Whenever you are making this purchase, remember the ROI. This sign will make a first impression for your business. So, it needs to be worthwhile.
- Pick the materials
This is one factor that will determine the durability of your sign. The materials usually depend on the requirement of the sign such as the lettering and the substrate material. Common materials for lettering are wood, foamcore, metal, and plastic. You can also engrave it. Paint can also be used but now better alternatives are available and hence it’s not that common.
- Choose the type of sign
All signs are not created equal. The sign you pick must reflect your culture and industry. Most of all, it must be visible. Only then will you make the most out of its marketing benefits. These are the common types of signs you will come across:
- Pole signs (they are used for promoting visibility from a distance)
- Wall signs (they are meant to create a connection between the signage and the place of business)
- Wayfinding signs (they help navigate a place)
- Pay attention to the design
It is great that you have chosen the type of sign and materials, now the next thing that deserves your attention is the design itself. Always take into consideration the distance of an average viewer from the sign. Other factors include lighting, height and time of the day that may affect the view. The design of the sign will determine how effectively users are able to read the message. If the message itself is not readable, then it will not serve its purpose.
- Make sure it is durable
Durability is non-negotiable. Since it is an outdoor sign, it must be able to withstand the weather conditions. Also, it is inevitable to protect it from normal wear and tear. If you have a durable piece, you won’t have to worry about it since it is going to last for years. For that, you will have to be sure the sign is made from high-quality materials and it can endure all types of weathers. Once the sign is ready, you also have to make sure it is installed perfectly into position.
- It must comply with the regulations
Each city and town has its own regulations governing the type as well as the size of the sign. Before you go out to purchase your sign, make sure you get yourself familiar with the zoning laws. In case you need a permit, get it approved beforehand.