Powerful Ways To Use Instagram For Real Estate Marketing

Dee Yonker

Let’s be honest.

Instagram and real estate are, in essence, a match made in advertising heaven. Pretty much everything regarding this marketing segment is excellently-suited for house marketing.

For example, the video and photo-based format of the platform makes it easier for you to show off your house more prominently. Also, you can write a short yet catchy description and use a few tags to ensure that it ranks on Instagram SEO.

Currently, Instagram gets more than one million active users regularly operating through the platform, according to Teifke Real Estate. Hence, it’ll be easy for you to get the best possible clients as long as you’re marketing your business correctly.

How To Use Instagram For Marketing?

real estate marketing

When it comes to Instagram marketing, the stakes tend to be pretty high for everyone. Thus, if you don’t end up using the right tricks in the book, you may mess everything up. Hence, if you’re just starting out, make sure to use the following tips as your guiding light!

Suggestion – 1: Focus On Creating An Excellent Username 

Let’s get the elephant out of the room first.

If you have a real estate organization, we’ll ask you to keep its name on the “username” section. It’ll help you to market your business and promote your company at the same time.

However, if you are starting out as a solo entrepreneur, we will ask you to create something unique and memorable for your audience.

If you are confused, just make sure to follow these for your cause –

  • Keep it as simple and straightforward as possible.
  • Avoid including a brokerage name.
  • Try including the name of your personal brand.
  • Insert industry verbiage.

Also, make sure to write a name that doesn’t need to be changed in the near future. This way, your people will be able to remember you much more profoundly.

Suggestion – 2: Optimize The Bio 

real estate marketing bio

After arriving at your profile, the first thing your audience will see is your Instagram bio. Thus, we will ask you to make the most out of it.

For example, you will need to make sure that you are using the right words to describe your business. You’ll get only 150 characters to do it, so don’t mess up your chances.

Also, while you are at it, make sure to add the link to your website at the end with a CTA. It will help you gain more web traffic and generate organic leads without any issue at all.

Suggestion – 3: Get A Good Profile Photo 

On the feed section, an Instagram user will only see your name and photo before clicking on the username. Hence, we will ask you to use an excellent profile photo to make them feel interested in you or what you do.

Make sure to use something that suits your branding perfectly. Like we said before, if you are a solo entrepreneur, using your own image will be the best bet. But, for your organization, we will ask you to go for the logo of your company.

Suggestion – 4: Avoid Sensitive Topics 

Yes, your messaging and marketing should be as authentic as possible. However, that doesn’t mean you can talk about anything and everything under the sun.

If you want to curate an accurate image of yourself as an expert, you must create content only in your niche. Try to make them as informative as possible.

Nonetheless, there’s no need to discuss religion or politics while you are at it. Make sure to have fun by yourself, but don’t offend someone else with your post.

Suggestion – 5: Save Story Highlights 

Do you tend to post all of your updates regarding the real estate segment in your stories? In that case, we will ask you to make sure that you are saving them following the upload.

This way, you can keep the informative posts on your social handle and ensure that people are seeing it after entering your profile.

You can also keep the unsold houses in your story highlights to inform people that they are still “up for grabs.”

FAQs – Frequently Asked Questions 

Real estate marketing FAQ

Previously, we have talked about how you can use Instagram as a potent marketing tool for your purpose. Now, in this section, we will be answering a few questions that may come to your mind after reading this article. Let’s keep an eye out for them.

Q. How Do I Use Instagram For Real Estate? 

When you are just starting out on Instagram for real estate marketing, you will need to begin by setting a goal. Besides, using a specific set of hashtags can also be beneficial for your purpose. Finally, we will also ask you to maintain a content calendar to post everything on time.

Q. Why Is Instagram Good For Real Estate? 

The photo- and video-centric marketing persona of Instagram is ideal for the real estate segment. Aside from this, thanks to the mobile-first nature, you can also target more people with your posts. Finally, targeting a specific audience market is possible with Instagram too!

Q. Is Instagram Better Than Facebook For Real Estate Marketing?

Yes, when it comes to real estate, the overall marketing prospect of Instagram is much better than Facebook. However, if you want to tap into that immense potential, you will first have to create a proper strategy. Hopefully, this article can help you out with it to some extent.

The Final Say 

Honestly, being too promotional on Instagram might backfire on your business. Hence, instead of posting marketable stories all the time, we’ll ask you to focus on offering data through your profile.

For example, you can create a post on living home decoration and instill a photo of your house in it. This way, it will be easier for you to promote your product while showing off your expertise in this segment as well.

In any case, now, we will be finishing up our article. If you still have any queries regarding anything, make sure to let us know about it in the comment section below. We will try to help you out whenever we can.

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